Mobile Baykeeper

Caplan represented the Mobile Baykeeper, the largest Gulf of Mexico advocacy group, during the disaster that spilled 4.9 million barrels of oil. We shaped communications procedures, reacted to breaking news, countered industry misinformation and issued statements throughout the crisis, which began in April of 2010. Caplan counseled Casi Callaway, the Mobile Baykeeper, on interviewing and news strategy, and positioned her with national and local television, radio, print and online media outlets. Reporters regularly quoted her in the Associated Press, NBC, CBS, FOX, MSNBC, CNN, and the BBC. Casi Callaway took on national prominence, which led to Lifetime Television honoring her for its “Lifetime Celebrates Remarkable Women” series and a major fundraising dinner featuring Robert F. Kennedy, Jr. and Philippe Cousteau.