Where Narrative Drives Decisions. Since 2004.
Shaping how the world understands what matters.
Caplan Communications advises mission-driven organizations when public narrative, policy, and real-world outcomes are all in play.
What wins isn't attention. It's a narrative that drives the decision.
Without Caplan Communications, the EPA as we know it may not even exist today.
National Reach
We work where decisions are made and contested, from Capitol Hill to state capitals nationwide.
Since 2004, we've led high-stakes campaigns across civil rights, sustainability, public health, climate and environmental protection, and economic opportunity, shaping the policy, regulatory, and funding decisions that determine outcomes.
Services
Strategic communications for high-stakes decisions.
Our work is designed to operate within active policy and advocacy environments, not alongside them.
Media Training
Preparing experts who speak for a purpose, cause or field of expertise to be clear, credible and understood under pressure.
Reporters are calling.
What do you say first?
Crisis & Rapid Response
Rapid communications when a public decision or breaking development suddenly changes the clock.
Executive Positioning
Establishing a leader as a credible source with reporters and producers, policymakers and event organizers.
Policy Communications
Communications built around rulemaking, legislative, agency and legal calendars.
Narrative Strategy
Deciding which fact, consequence or human story should lead, and who can make the stakes real.
Coalition Building
Helping organizations with different priorities, audiences and responsibilities unite around a common purpose.
Media Training
Preparing experts who speak for a purpose, cause or field of expertise to be clear, credible and understood under pressure.
Reporters are calling.
What do you say first?
Crisis & Rapid Response
Rapid communications when a public decision or breaking development suddenly changes the clock.
Executive Positioning
Establishing a leader as a credible source with reporters and producers, policymakers and event organizers.
Policy Communications
Communications built around rulemaking, legislative, agency and legal calendars.
Narrative Strategy
Deciding which fact, consequence or human story should lead, and who can make the stakes real.
Coalition Building
Helping organizations with different priorities, audiences and responsibilities unite around a common purpose.
Trusted By
Bob Keefe
Executive Director, E2 | Environmental Entrepreneurs
For more than a decade, Caplan Communications has helped E2 make the economic case for climate action across national media. Caplan is a wizard of the airwaves, sharpening our message, training our messengers, and reaching the right markets across America.
Get in Touch
We mainstream what matters.
If you’re navigating a high-stakes communications challenge, we’d welcome a conversation.