Fueling change

Media relations strategies for causes in the public interest.

Our agency has counseled many of the biggest nonprofit organizations in the nation and others that are not as large but whose work is nonetheless equally vital to safeguarding the public interest. Our door is always open to any all who are engaged in that work, and we tailor clients’ campaigns accordingly.

“Strategic communications” is a term that defines principles, tactics, and initiatives central to landing successful earned media, editorial content, social media guidance, event coverage, book publicity and planning substantive paid media.

Particularly through storytelling and customized content, Caplan Communications drives clients’ newsworthiness, urgency, and calls to action by implementing operations to advance organizations’ missions, legislative agendas, values, and fundraising.

  • We begin with a “Discovery” phase to better identify your mission, audiences, and desired outcomes.

  • Using a partnership-based model, we co-create and collaborate with you team to unlock fresh ideas and strategies or implementation.

  • The implementation phase focuses on results with full clarity into our process.

Watch Brenda Ekwurzel, director of climate science for the Union of Concerned Scientists, speak about extreme weather and climate.

Experienced in crisis communications for any evolving local, national, or international development.

Our crisis communications practice has been sharpened over the years after working on major fossil fuel and other disasters, such as the Deepwater Horizon/BP oil spill, a massive earthen in Haiti, and the Fukushima nuclear meltdown.

Our services

Other services we offer


Our public interest practice emphasizes environmental protection and sustainability, climate change, public health, human rights, labor rights, and social justice.

Author Tours and Literary Publicity

Caplan Communications has long offered a specialty practice for publishers and individual authors to develop literary campaigns for their books.

Media Training

Learn about how our veteran media trainers establish a holistic and conducive environment for interviews on television, radio, and in print.