Specialized expertise meets a passion for public service

Advocacy, message design, media strategy, and campaigns

From advocacy campaigns and message design to media strategies and expert training, we equip you with the tools to make a lasting impact.


We specialize in advocacy campaigns, community organizing, earned media placement, messaging development, and media training.

Media Strategies

Our team has counseled many of the biggest nonprofit organizations in the nation.

Media Training

Learn about how our veteran media trainers establish a holistic and conducive environment for interviews on television, radio, and in print.

Literary publicity

Author Tours

Author tours and literary publicity

In addition to nonprofit and grassroots strategic advocacy, we also maintain a literary division which specializes in full-service author tours, including television satellite and radio tours, regional and local road tours, and national publicity outreach.

We also offer media training for authors preparing to go on tour.

Communications and campaign solutions

Web design, digital marketing, and campaign launch solutions.

We also specialize in co-creating the design, implementation, and launch of strategic websites and other digital platforms to advance causes in the public interest, including advising on digital marketing.

  • Our multi-phase process identifies your objectives and develops a blueprint for how to implement them.

  • Through strategic message development we will deliver end-to-end messaging platforms for every aspect of your campaign.

  • Our web design and digital marketing partners will advance your campaign and deliver actionable analytics for its implementation.

“For more than a decade, Caplan Communications has helped E2 and our national network of business leaders make the economic case for climate action on the radio, on television and in print. Caplan is a wizard of the airwaves.”

Bob Keefe
Executive Director, E2 | Environmental Entrepreneurs

“Strategic, connected, responsive, persistent. Those are some of the words that come to mind when I think of Caplan Communications. Aric and team are true partners. They are always at the top of their game, embracing our issues and driving winning strategies.”

Amy Souers Kober
Vice President for Communications, American Rivers

“Caplan Communications is a trusted partner for the National Wildlife Federation. Aric and his team have provided essential support for our work at the intersection of conservation, public policy, and communications.”

Mike Saccone
Associate Vice President of Communications, National Wildlife Federation