For nearly 20 years, Caplan is the DC-area PR agency that knows the news business and journalists trust.
We understand how policy effects people’s lives and how advocacy can improve the future for all Americans.
Our team grasps the shifting media landscape and networks with reporters locally, statewide, inside the Beltway and on the national stage.
Content Development & Distribution
Crisis Management Consulting
Digital Press Strategy
Event Planning and Implementation
Grassroots Media Placement
Legislative Outreach & Targeting
Messaging Design, Message Pyramid, Briefings
Media Buying, Advertising (digital & traditional ads), Creative
Media Monitoring (print, broadcast, digital & social)
Media Training, Coaching, Pre-Interviewing
Op-Ed Editing, Placement & Blogging
Press Materials and Logo Development
Publicity for Authors (nonfiction, politics & business)
Radio Media Tours
Rapid-Response & Crisis Media Relations
Road Tours, State-By-State Media Pitching
Social Media Strategy
Satellite TV Media Tours
TV, National Network and Cable Interviews
Website Design & Development