Media Relations

For nearly 20 years, Caplan is the DC-area PR agency that knows the news business and journalists trust.

We understand how policy effects people’s lives and how advocacy can improve the future for all Americans.

Our team grasps the shifting media landscape and networks with reporters locally, statewide, inside the Beltway and on the national stage.

Capabilities:

Content Development & Distribution

Crisis Management Consulting

Digital Press Strategy

Event Planning and Implementation

Grassroots Media Placement

Issue Advocacy

Legislative Outreach & Targeting

Messaging Design, Message Pyramid, Briefings

Media Buying, Advertising (digital & traditional ads), Creative

Media Monitoring (print, broadcast, digital & social)

Media Training, Coaching, Pre-Interviewing

Op-Ed Editing, Placement & Blogging

Press Materials and Logo Development

Publicity for Authors (nonfiction, politics & business)

Radio Media Tours

Rapid-Response & Crisis Media Relations

Road Tours, State-By-State Media Pitching

Social Media Strategy

Satellite TV Media Tours

TV, National Network and Cable Interviews

Website Design & Development