Caplan is the Washington-area PR firm that knows the news business.
Our team understands how policy effects the lives and the future of all Americans.
We use newspapers, radio and television and their digital counterparts, plus social media, to align clients’ messages with desired audiences.
Caplan grasps the shifting media landscape. We continually update our contacts locally, statewide, inside the Beltway and on the national stage.
Reporters and many of the most in-demand broadcast producers are familiar with Caplan.
Content Development & Distribution
Crisis Management Consulting
Digital Press Strategy
Event Planning and Implementation
Grassroots Media Placement
Legislative Outreach & Targeting
Messaging Design, Message Pyramid, Briefings
Media Buying, Advertising (digital & traditional ads), Creative
Media Monitoring (print, broadcast, digital & social)
Media Training, Coaching, Pre-Interviewing
Op-Ed Editing, Placement & Blogging
Press Materials and Logo Development
Publicity for Authors (nonfiction, politics & business)
Radio Media Tours
Rapid-Response & Crisis Media Relations
Road Tours, State-By-State Media Pitching
Social Media Strategy
Satellite TV Media Tours
TV, National Network and Cable Interviews
Website Design & Development