Media Relations

Caplan is the Washington-area PR firm that knows the news business.

Our team understands how policy effects the lives and the future of all Americans.

We use newspapers, radio and television and their digital counterparts, plus social media, to align clients’ messages with desired audiences.

Caplan grasps the shifting media landscape. We continually update our contacts locally, statewide, inside the Beltway and on the national stage.

Reporters and many of the most in-demand broadcast producers are familiar with Caplan.

 

Capabilities:

Content Development & Distribution

Crisis Management Consulting

Digital Press Strategy

Event Planning and Implementation

Grassroots Media Placement

Issue Advocacy

Legislative Outreach & Targeting

Messaging Design, Message Pyramid, Briefings

Media Buying, Advertising (digital & traditional ads), Creative

Media Monitoring (print, broadcast, digital & social)

Media Training, Coaching, Pre-Interviewing

Op-Ed Editing, Placement & Blogging

Press Materials and Logo Development

Publicity for Authors (nonfiction, politics & business)

Radio Media Tours

Rapid-Response & Crisis Media Relations

Road Tours, State-By-State Media Pitching

Social Media Strategy

Satellite TV Media Tours

TV, National Network and Cable Interviews

Website Design & Development