Literary Publicity

Book Publicity and Campaigns 

Major publishers hire Caplan Communications’ book group to launch and manage campaigns in support of their titles. We offer full-service book tour publicity and media training programs. Likewise, our radio tour and television satellite tour capabilities are effective options for strategic book exposure in key markets.

The following is a small sampling of the many literary publicity campaigns we’ve directed over our 10 years in practice.


  • “Satellites in the High Country: Searching for the Wild in the Age of Man” by Jason Mark (Island Press)


  • “Tibet: An Unfinished Story” by Lezlee Brown Halper and Stefan Halper (Oxford University Press)


  • “The Call of Everest” by Conrad Anker (National Geographic Books)


  • “Reckless: The Political Assault on the American Environment” by Bob Deans (Rowman & Littlefield)


  • “Crass Struggle: Greed, Glitz, and Gluttony in a Wanna-Have World” by R.T. Naylor (McGill-Queen’s University Press)


  • “Dreaming of Eden; American Religion and Politics in a Wired World” By Susan Brooks Thistlethwaite (Palgrave Macmillan)


  • “In Deep Water; The Anatomy of a Disaster, the Fate of the Gulf, and How to End Our Oil Addiction” By Peter Lehner with Bob Deans (OR Books)


  • “Mobilizing the Will to Intervene: Leadership to Prevent Mass Atrocities” (McGill-Queen’s University Press)


  • “Mind in the Making: The Seven Essential Life Skills Every Child Needs” By Ellen Galinsky (HarperCollins Publishers)


  • “Invisible Energy: Strategies to Rescue the Economy and Save the Planet” by David B. Goldstein (Bay Tree Publishing)


  • “Clean Energy Common Sense: An American Call to Action on Global Climate Change” By Frances Beinecke w/Bob Deans (Rowman & Littlefield)


  • “Saving CeeCee Honeycutt: A Novel” by Beth Hoffman (Penguin Group USA)


  • “Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays” by Joel Waldfogel (Princeton University Press)


  • “The Challenge for Africa” by Wangari Maathai (Pantheon)


  • “Last Chance: Preserving Life on Earth” by Larry Schweiger (Fulcrum Publishing)


  • “Who Owns You?: The Corporate Gold Rush to Patent Your Genes” by David Koepsell (Wiley-Blackwell)


  • “Soap and Water and Common Sense: How to Stay Healthy in a Germ-Filled World” by Dr. Bonnie Henry (Anansi Press)


  • “The Wayfinders: Why Ancient Wisdom Matters in the Modern World” by Wade Davis (Anansi Press)


  • “Hip Hop World” by Dalton Higgins (Groundwood Books)


  • “Birdsong by the Seasons,” Don Kroodsma


  • “Thoreau’s Legacy: American Stories about Global Warming” (An anthology from Union of Concerned Scientists and Penguin Classics)


  • “The Ballad of Abu Ghraib, The Story of Abu Ghraib” Philip Gourevitch (The Penguin Press)


  • “The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes” Bryan Burrough (The Penguin Press)
  • “Looking for Votes in All the Wrong Places” by Rick Ridder (Radius Book Group)


  • “The World We Create: A Message of Hope for a Planet in Peril” by Frances Beinecke (Rowman & Littlefield Publishers)


  • “Perspectives on the Restoration of the Mississippi Delta: The Once and Future Delta” Editors: John W. Day, G. Paul Kemp, Angelina M. Freeman, and David P. Muth (Springer)


  • “Counterfeit Crime: Criminal Profits, Terror Dollars, and Nonsense” by R.T. Naylor” (McGill-Queen’s University Press)


  • “Fellow Citizens: The Penguin Book of U.S. Presidential Inaugural Addresses” (Penguin Books)


  • “Angler; the Cheney Vice Presidency” by Barton Gellman  (The Penguin Press)


  • “The Silent Epidemic: Coal and the Hidden Threat to Health” by Alan Lockwood, MD (MIT Press)


  • “Subprime Solution” by Robert Shiller (Princeton University Press)


  • “The Case for Big Government” by Jeff Madric (Princeton University Press)


  • “The World and Darfur” edited by Amanda F Grzyb (McGill Queen’s University Press)


  • “Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World” Paul Hawkins (Penguin Books)


  • “Souled Out: Reclaiming Faith and Politics after the Religious Right” by E.J. Dionne (Princeton University Press)


  • “Privacy in Peril: How We are Sacrificing a Fundamental Right in Exchange for Security and Convenience” by James B. Rule (Oxford University Press)


  • “Head and Heart: American Christianities” Garry Wills (Penguin Press)


  • “Under The Sea Wind” Rachel Carson (Penguin Classics)


  • “Silent Spring” by Rachel Carson (Houghton Mifflin)


  • “Spying Blind: The CIA, the FBI, and the Origins of 9/11” Amy Zegart (Princeton University Press)


  • “Comrade J: The Untold Secrets of Russia’s Master Spy in America After the End of the Cold War” By Pete Early (Putnam)


  • “Fire Breathing Liberal” by U.S. Representative Robert Wexler (St. Martin’s Press)


  • “Containment: Rebuilding a Strategy against Global Terror” Ian Shapiro (Princeton University Press)


  • “The End of Poverty” Jeffrey Sachs  (Penguin Press)


  • “The Intellectual Devotional: Revive Your Mind, Complete Your Education, and Roam Confidently with the Cultured Class” David Kidder and Noah Oppenheim (Rodale Books)


  • “Eyes on the Prize: America’s Civil Rights Years, 1954-1965” Juan Williams (Penguin Books)


  • “Witch Hunts: From Salem to Guantanamo Bay” Robert Rapley (McGill-Queen’s University Press)


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