Crisis Communications

We have extensive experience responding to crisis situations, whether they involve national or international disasters or issues in the public interest.

The following is a small sampling of the many crisis and rapid response campaigns we’ve directed over our 10 years in practice.

Case Studies

Mobile Baykeeper

logo_Mobile_BaykeeperCaplan Communications represented Mobile Baykeeper, the largest advocacy group in the Gulf of Mexico, during the BP/Deepwater Horizon oil spill crisis. We worked with Mobile Baykeeper to organize field teams, react to breaking news, coordinate  messages and issue statements to the press on developments during the crisis. We worked closely with Casi Callaway on media training and interview strategy. Caplan notified its contacts in national and local television, radio, print and online media outlets of Mobile Baykeeper news and secured multiple interviews for Casi with nationally syndicated print, radio and television organizations including the Associated Press, NBC, CBS, FOX, MSNBC, CNN, and BBC. This included working on a major fundraising dinner featuring Robert F. Kennedy, Jr. and Philippe Cousteau. As a result of our work, Casi Callaway took on national prominence, which led to Lifetime Television honoring her for its “Lifetime Celebrates Remarkable Women” series.

Caplan monitored all news related to the ongoing story and advised Mobile Baykeeper on the nature of the coverage. Meanwhile, our staff worked with the press to liaise with Mobile Baykeeper resources, including organizing, coordinating and executing three Gulf fly-overs with Reuters, the BBC and Coastal Living Magazine. Caplan advised Casi Callaway on pushing Save Our Gulf for the “Larry King Live” TV special.


Physicians for Social Responsibility

logo_PSRCaplan Communications represented the Nobel Peace Prize laureate organization Physicians for Social Responsibility (PSR) during the Japan earthquake/tsunami crisis that led to the Fukushima Daiichi nuclear disaster. We were brought in at a time when the organization was overwhelmed with media requests and unable to organize a cohesive response to the unfolding crisis.  Within 24 hours, Caplan’s team brought PSR’s primary spokespeople and leadership together, created an in-house communications system for sharing information and processing its expertise, took control of media requests and delegated interview opportunities to available spokespeople, and helped PSR management assess its central message for distribution in press releases and wire stories.  Caplan’s efforts helped mobilize PSR’s public message on the Fukushima disaster such that within weeks, PSR was a leading and credible medical voice on the issue both in the United States and abroad, and its core message—“there is no safe dose of radiation, period”—became a branded statement associated with PSR and its primary media spokesperson, immediate past president Dr. Jeffrey Patterson.


The Lambi Fund of Haiti

logo_LambiFundThe Lambi Fund of Haiti hired Caplan Communications a short time after the Haiti earthquake, a catastrophic magnitude 7.0, which was an unprecedented disaster. Caplan was tasked with designing and implementing a decisive social services and public awareness communications strategy for policy advocacy advancing authentic Haitian voices in the rebuilding process. We were trusted to bring about a profound understanding of the Haitian people’s plight and deliver the Lambi Fund a critical call to action toward broad-based American audiences, which included lawmakers and thought leaders about restoring Haiti without delay. Our activities also involved on-site support at two White House meetings and backup for delegations from NY and Miami and media consulting to convey the plight of Haitians through their Chairman Marie St. Cyr’s extended travels to Haiti’s earthquake zones.


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