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What We Do

CAPLAN COMMUNICATIONS is a full-service strategic communications and advocacy group whose mission-based practice specializes in the environment, human rights and other issues in the public interest.  Our book publicity division services major publishers and academic press’ nationwide with radio tours, television satellite tours and road tour capabilities. We also offer branding, social media and marketing consultation, and a comprehensive media training practice for all clients.

The Caplan Approach

We are known for a holistic communications approach that balances proactive and reactive strategic advocacy with a completely transparent process. We form a team environment with our clients, collaborating at every stage as we work to identify key objectives and develop the most effective method for realizing them. We manage campaigns proactively by networking with and prepping primary constituents and the media in advance, then implement campaigns with precision, staying nimble as we execute every aspect of the campaign, from making news and engaging the press to managing breaking developments with rapid response.  Our crisis communications practice is also well known for supporting organizations in need of turnkey advocacy and response.

Our Advocacy Practice

During 10 years in practice, our agency has worked with some of the biggest NGO and nonprofit groups in America on the most significant legislative and social issues of the day, including global warming, endangered species, gay rights and energy policy, in addition to international crises in South America, Africa and the Middle East. We have worked with multiple Nobel Peace Prize laureates and Presidents and Executive Directors in support of their work on behalf of the environment, human rights and social justice.  We reach constituents and Capitol Hill with precision.

Literary Publicity

Major publishers hire Caplan Communications’ book group to launch and manage campaigns in support of their titles. We offer full-service book tour publicity and media training programs. Likewise, our radio tour and television satellite tour capabilities are effective options for strategic book exposure in key markets. 

Full-Service Capabilities

We are skilled at every aspect of creating and managing a major campaign, whether it be around legislative battles on Capitol Hill, the launch of a white paper or a book, or responding to breaking news of a humanitarian or environmental crisis.

We offer a full suite of solutions for every aspect of a campaign, including:

  • Retainer media relations
  • Rapid-response and crisis communications
  • Press conferences
  • Media events and press junkets
  • Road tours and advanced media canvassing
  • Media training

     
    

  • Radio and television satellite tours
  • Publications, white papers and reports
  • Branding
  • Social media management and consultation
  • Marketing

                                   

 

Award-Winning Practice

In 2006, O’Dwyer’s magazine honored Caplan with their first “Award for Public Communications Excellence” in the Environment and Public Affairs category.

Green America has honored Caplan Communications among today’s progressive business leaders who are solving many of the tough social and environmental problems.

We invite you to explore examples of our work. All the articles, interviews, and op-eds found on this site are the real outcomes of our work representing America’s leading environment, public policy and human rights advocates.

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