“We needed more than just professional expertise and tangible results. We needed an invested partner. Caplan delivered the depth of service and results that clients seek but rarely get. Looking back over 25 years of professional experience and numerous consulting contracts, this was simply the best experience I’ve had with a public relations agency. Thank you Caplan!”
Jennifer Gibbins, Prince William Soundkeeper, Cordova, Alaska
Caplan Communications possesses the news judgment and tenacity needed to navigate major press and influence key constituencies. Our agency’s full-service PR practice supports issues in the public interest, environment and renewable energy sectors. Our public affairs team is grateful to have implemented successful campaigns for many progressive nonprofit advocacy groups at the grassroots and national levels.
ARIC CAPLAN, President
Aric Caplan is the founder and president of Caplan Communications, an award-winning full-service communications practice specializing in public advocacy, legislative strategy solutions and literary publicity and marketing. For over 15 years, Mr. Caplan’s winning issues advocacy campaigns have furthered the timely missions of civic organizations, non-profit groups and NGOs seeking to advance human rights, environmental protection and safeguard social justice. Caplan Communications also maintains a robust literary division that services the needs of major book publishers across the United States. As a seasoned public affairs strategist and avid news junkie, Mr. Caplan has made a career of renovating the air products of major-market news/talk radio stations in Pittsburgh and West Palm Beach, FL. He worked in radio as a reporter and producer at KDKA and program director at WJNO before entering public relations. In February 2004, Mr. Caplan founded his agency to champion issues in the public interest and on behalf of social justice and environmental causes.Aric Caplan frequently publishes editorials in industry trend magazines such as O'Dwyer's PR Report and has been invited to address audiences on communications panels as a public affairs practitioner whose insights and approaches continue to reach and influence target audiences and Capitol Hill with precision.
In 2006, O'Dwyer's PR Report honored Caplan with the publication's first "O'Dwyer's Award for Public Communications Excellence" in the environmental/public affairs category for orchestrating a proactive campaign that effectively prevented the Environment Protection Agency from relaxing safeguards that prohibited the dumping of largely untreated sewage into America's rivers, streams and lakes. Annually, this award recognizes PR campaigns based on transparency, accountability and a high level of creativity to increase public understanding of an issue.
Our public policy clients call for earned media that resonate with radio listeners. We rely on Arbitron for their precision and accuracy in identifying the value of those audiences.