TO CHANGE PUBLIC POLICY and effect social change, whether by pressuring policy stakeholders or speaking directly to the public, requires more than just passion, determination and human resources. It requires more than just the facts, and your belief that those facts point to a truth that should be clearly evident to all. It is not enough to only be a champion of human rights and environmental advocacy. When it comes to effecting change, you have to be passionate, and precise, about how you communicate your message to the public and the press.
We face an enormous challenge in our mission to help “the movable middle” listen through the noise to the issues that matter to our world today: climate change, human rights abuses, poverty, war, labor rights, protecting our children, LGBT equality for all. Campaigning for the public interest requires an advanced and strategic communications method that articulates complex issues in a way anyone can understand.
Our expert media trainers have nearly two decades of experience in equipping advocates with the communications tools they need to effect change. We employ a variety of traditional and customized solutions that incorporate the latest methodologies in interview strategy, message development, public speaking and community organizing, including:
- Message Pyramid techniques
- The art of the sound bite
- Steering strategy
- Transition and messaging bridges
- Barriers to avoid during an interview
- The local angle to a national story
While we proactively zero in on the right producers and journalists whose beats or interests are commensurate with the issues on behalf of which you are speaking, we’ll work together to prepare you with the information you need to know about each journalist and his/her newsroom. Our goal will be not only to connect you with the most appropriate journalist, and vice versa, but to guarantee that you are as informed as possible about what you want to say, and the person to whom you are speaking.